Nevertheless, affiliate marketers will take profit as well. Affiliate marketers used to choose pop, push, or Facebook traffic for dating offers. Facebook works great with dating offers due to the wide range of targeting options but the price for this kind of traffic is quite high.
Pops provide the greatest user coverage and low bid price. Besides, pop traffic will give the possibility of easy testing, because it consists of just one important element — the landing page. Why push ads are good for dating? Push notification itself allows communicating head-to-head because the dating is addressed directly to one person.
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The crucial element ads successful conversion with push ads click Dating is creative. Choose pretty photos of real people but not fashion models. The more push notification is similar to the message from a real person, the higher the possibility of conversion is. Coming up with creatives you will be interested in how competitors promote their offers. The best solution for this vertical is not to choose photos that others are already using.
Just imagine how strange it is when the user gets different messages from the same girl. In this case, the possibility of conversion tends to zero. Here are average CPC rates dating push creatives in the dating vertical. How to start push ads Dating? Start with preparing different creatives. According to our statistics, the audience is split approximately by in favor of men. The key point of using push notification for Dating is a format of a private message.
Remember one thing: the girls on the push-notification, the pre-landing, and landing page should be similar to each other. If the landing page assumes a chat-bot with messaging where the girls send out her photos, it would be strange to see photos of another girl there. Disguise the main text of the creative under an informative article that tells users about new ways to find a couple or dating options. Add the phone number of the girl who is asking the user on a date dating the creative.
Imitate a new message via creative. Select the icon of the messenger popular in particular geo as an icon. Messages with photo attachments work best. As a rule, they collect most of the clicks. Popular social networks with photo content work well in the dating vertical, so you can use the Instagram icon on creatives.
Photos of models will help attract attention if you offer to click on a creative and go to a profile with many similar shots. Focus on the nationality of the girl whose photo you are posting on the creative. For example, Latin American women are popular worldwide, and such creatives will work especially well in the USA.
Create a simulated voice message from a beautiful girl. In the title of the creative, write the name of the girl who is sending the message, and in the description, specify the length dating the message in seconds.
Popular dating apps can be used as an idea for a creative. For example, a user can receive a message on Tinder, the icon onlyfans nami_m0mmy which can also be used on a creative. In the creative description, you can specify the name and age of the girl who offers to meet.
This way, you can approximately define the desired age category of your potential audience. Simulating a video on a creative increases the CTR, so you can overlay the video play icon on the main image and select YouTube as the icon. Specify the country and age limit on the creative. Examples to Promote Dating with Native Ads read here. One detail can spoil the dating.
How a Muslim dating app made UK man’s search for a wife go viral
Of course, English is widely spread but the results will be better if you launch campaigns using the native language. Some countries have one state language but English there is also used, for example, United Arab Emirates. Anyway, you should know the audience of the offer as well ads mind language peculiarities. Even in Western Europe, not everyone speaks English.
Referring to the native language may sound more loyal. Find 5 services for translation here.
Dating app ads
The choice of converting GEO for your offers is already half of a success. Experienced affiliate marketers will assure you that there is no definite set of GEOs that will always be profitable.
Affiliate marketing is a changeable sphere.
What works well in one country today, tomorrow may not convert at all. Other countries need testing and different approaches. There are cases where not very popular GEOs have shown good results just because the competition was low there. Personalization is a key to success in the Dating vertical. How to get it working with push notifications? Except for private messages and real selfies you can mention the city of the user. Include macros [CITY] in the headline or message and the system will add the name of the city in the push notification.
And, finally, the last tip: before starting to run dating offers, ask your affiliate network whether they accept leads from push traffic. CPA networks may have their preferences in traffic sources. Choose promising advertising offers and profit from RichAds traffic. What is RichAds? Table of Contents. Dating push ads guide with tips and creatives. Dating Popular push-notifications. Aksana Shakal Jun 15, 7 min. How to choose a traffic source for dating offers Affiliate marketers used to choose pop, push, or Facebook examples for dating offers.
Launch Dating campaign now. Linkedin Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats push and in-page push ads, popunders and native ads and verticals Gambling, Dating, Nutra, Finance and much more.
Aksana also loves reading novels and watching interviews on YouTube. Most popular. More on the topic. Dmitry Makarov Oct 16, 6 min. RichAds Team Sep 26, 5 min. Victoria Hubkina Aug 22, 8 min. Latest articles More. Victoria Hubkina Oct 23, 2 min.
Victoria Hubkina Examples 21, 8 min. Best types of Telegram Ads for affiliate marketing in RichAds Team Oct 21, 2 min. RichAds pays for your profitable cases! Open call for everyone. Dmitry Makarov Oct 18, 10 min. Best geos and verticals in Autumn Dmitry Makarov Oct 11, 6 min.
Examples clicker games: what are they and how do they work. Dmitry Makarov Oct 07, 11 min. Ads Gambling iGaming. Dmitry More info Oct 02, 6 min. Telegram ads: where to buy and how does ads work.
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