CompuDate is a new company that offers Denver area singles computer-based matchmaking services. The Market CompuDate will target two distinct market segments, year olds, and year olds. Having two distinct large groups that CompuDate can market its services to indicates an exciting market opportunity.
Keys to Success CompuDate has identified three keys to success which will business closely monitored.
Related Articles
The first is to know the market. CompuDate is compiling extensive market research to provide it with accurate information regarding its target market. The second is to pick right matches. If CompuDate does not pick the right people, the business will business progress. The last is to ensure sustainable profits. CompuDate will be run with a long-term vision.
Management CompuDate will be lead by a seasoned manager, Suzie Business. This position provided Suzie with invaluable skills for managing a variety of different projects. After three years Suzie moved over to the Yahoo!
Personals division where she got direct experience for the matchmaking matchmaking which gave Suzie the insight and confidence in developing her own company to compete within this industry. CompuDate has conservatively forecasted sales for year two, rising in year three. CompuDate will obtain pleasant profit margins for years two and three respectively. CompuDate is an exciting opportunity for a local company to leverage professional computer matchmaking software with seasoned industry management into a sustainable company.
This will be achieved through reasonable pricing, outstanding customer service, and plan most predictive matchmaking services available. CompuDate is a new company that has purchased the assets of an existing company matchmaking Date MatchMaker. Date MatchMaker is a traditional matchmaking plan that existed for seven years but never made much money for a variety of reasons. The old company was sold because the former matchmaking had a diminished desire to continue with the business.
Receiving income from the business became less and less important, in part due to revenue from other link. Additionally, the business was just not fun anymore. The previous owner source omitted therefore decided to sell the business and move on to other activities that he derived enjoyment out of.
The purchase price was not directly related to the value of the business. Because the former owner did not have financial constraints, they were interested in getting some cash out of the business, in this case fairly quickly, but did not need to arrive at the exact value that the business was worth. This type of transaction is atypical, generally the business is valued at a multitude of factors including future revenue.
CompuDate is the name of a new computer-based matchmaker service that has purchased the assets of Date MatchMaker. Date MatchMaker was an existing matchmaking service that existed for many years but was never really profitable. CompuDate decided that for a small amount of money it could purchase the assets of the former company and make a go of it. By far the most valuable asset was the customer list. The former company was unsuccessful because it was not good at matchmaking, consequently, it has an existing client base that is see more in need of matchmaker services.
This makes its customer list valuable for CompuDate. CompuDate offers computer based matchmaking services. The value of the computer is that once a relevant survey has been developed the computer can quickly and accurately make comparisons between applicants and is accurate in its predictive ability, at least from the level of the information provided by the applicants, choose a good date for the person. Go here following information is some of the information captured by the survey please note that this is not business exhaustive list :.
CompuDate has identified two distinct market segments. These segments are identified by age, year olds and year olds. Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, CompuDate will target each group distinctly. In terms of potential customers, the elder group contains more potential customers. CompuDate is competing against three styles of competitors. The first style of online personal classified such as Yahoo! The second group is similar to the first however it is not Internet-based, it relies on newspaper ads as the medium form.
The last type of competitor is the traditional matchmaker services like the Date MatchMaker that relies on an agency to capture information regarding the applicants and then makes the matches on their own. CompuDate has segmented their market into two plan segments.
These segments are identified by their age. Demographic and assorted details include:. Recognizing that the two groups are quite distinct, CompuDate will adopt a different strategy matchmaking reaching each. The philosophy realizes that the younger age group is somewhat nervous in using a dating service. For a multitude of reasons, there is the common thought that people of this age group should have no problem meeting people. Additionally, each group has different goals that they hope to get out of this service.
The younger crowd is looking click for someone to spend time with, a short-term commitment type relationship. The older crowd, facing the realities of companionship are looking for a more long-term relationship. The matchmaking industry had plan fairly plan for a number of years, but within the last three years, with the proliferation of online dating services such as Yahoo! Personals, the entire industry has gotten a new breath of life. More and more people are considering dating services as a viable and exciting option.
It is not totally clear as to why the online services would have such a positive impact on the entire industry as opposed to just their segment. Industry experts believe that matchmaking online services served as a way of legitimizing the industry as a whole as an effective way men the dating playbook for meeting quality people.
Other systems rely too much on shallow variables such as appearance. While appearance is important, when it is the primary variable, the matchmaking is often temporary. In order to develop a stronger long-term relationship, the other variables must be taken into account. Focus groups indicate that although most people primarily gravitate toward aesthetic considerations, they do so recognizing that this is less than ideal.
For whatever reason, when the variables are not longer chosen by the individual themselves but by a service, there is a sense of trust or comfort because it is based on a host of things beyond appearance. Oddly, if people could recognize this and act on their own volition, they would be more predictive themselves in choosing the right people.
But as we all madison onlyfans leak, someone might know what is right but not be able to act appropriately. Having the right information to make the analysis is imperative in coming up with the right choice. Without the right information to analyze, there is no way here expect the computer to make the right match. This competitive edge is a sustainable competitive advantage because of the proprietary programming that was involved to allow the system to make the appropriate analysis.
It is believed that this proprietary technology will give CompuDate better results than its competitors. As mentioned before, it business imperative that CompuDate market itself distinctively to the two different market segments. Matchmaking the younger segment the service must be viewed as the hip choice. These ads will give off the impression that cool people use CompuDate, that it is not a last resort for singles, but a fun, helpful service to link up with like-minded people.
The magazines that will be used for the advertisements will be hip, cool magazines, the trendy rags. To appeal to the older crowd, CompuDate must come off as a logically rationed, effective system for choosing mates.
CompuDate will emphasize the accuracy of their computer system. It will highlight the detailed information that is collected from the applicants, needed to make an informed choice. This is the goal because CompuDate is confident that it plan be much easier and less expensive to grow the user base from existing clients than to build it from people that have no connection to CompuDate.
This belief is held matchmaking two reasons, customers that try CompuDate will be impressed by the effectiveness, regardless if their first experience is a long-term relationship or not, they will see how the computer chooses the matches and that there is an underlying commonality between the choices.
Matchmaking Business Model
Additionally, if CompuDate is as effective as they believe it will be, the current customers matchmaking be quite vocal in telling their friends about CompuDate and that will be a strong source of referrals. Incentives for first time customers will at times be given out, applying this previously mentioned philosophy. Although CompuDate will be purchasing the assets from a pre-existing company, it believes that the first few months of operation will be relatively slow.
This will be a function of the need to generate awareness about CompuDate and the fact that this takes time. Profitability will be reached by month 10 with splendiferous sales by year three. Although CompuDate will be actively using computers for the choosing the matches, its use of computers for the website will fairly limited.
The learn more here will be used primarily for informational purposes. CompuDate will rely on two methods of generating increased traffic of visitors business its website. The first method is simply the inclusion of the Web address on all forms of literature that CompuDate may plan out. Having the address on these printed forms will certainly encourage more people to check out the website. The second method is the submission of the website and keywords to popular search engines.
CompuDate will utilize a knowledgeable Internet development consultant to complete the site. Upon graduation she moved out to "business" West Coast where she went to work at Yahoo! Initially she went to work in their search engine division as a project manager.
Business the third year Suzie was looking for a change and moved over to Yahoo! Personals in its infancy. Suzie was a natural here, intuitively knowing how to develop the site to provide the greatest value to plan. After two years with Yahoo!
She wanted to take some time off and then start her own business, being her own boss. Feeling comfortable financially a result of stock options exercisedSuzie left Yahoo! Upon returning Suzie settled in Denver hoping to start her own matchmaking business.