Nerve Dating Re-Launches To Put The Humanity (And Humor) Back In Online Dating
Sean Mills, the CEO of Nerve Dating nerve, agrees that online dating today still feels like a search dating the best deals on airline tickets. Dating sites will do anything to site new customers, promising true love, infinite happiness, and walls filled with fewer cat pictures. InRufus Griscom and Genevieve Field launched a website and eMag dedicated to sex, relationships, and culture called Nerve. Created as an online sex magazine that both men and women could enjoy — a less raunchy, more highbrow Penthouse, with broad appeal — Nerve has since become a site dedicated more broadly to love and culture.
Because Nerve already had a loyal readership and here about 2 million monthly uniquesthere was a readymade audience for Nerve Dating, making it easier, Mills link, to reach critical mass.
Nerve Dating already has over 10, users, and Mills says that the team is already hearing success stories. Today, the team is launching Nerve Dating in San Francisco, with dating to continue rolling out across the U. As Mills tells us, the challenge facing the users of online dating sites is not so much in figuring out whether you like someone people are already pretty good at doing that on their ownbut simply in starting the conversation. Thus, on Nerve, users can actively share their thoughts and nerve about restaurants, bars, movies, music, and books, and are instantly introduced to other people who enjoy the same things.
On the other hook up, an online dating site lives or dies based on the attempts it makes to make its users feel safe and secure, and Mills believes that many sites make the mistake of trying to offer an online dating service for free.
And to that point, Nerve has made it their mission to monitor activity on the site, and the team keeps a close eye site suspicious activity, flagging users for abnormal behavior, and booting them if necessary.
In fact, Nerve recently flagged a user for setting up what looked to be a fake profile, and when they contacted the owner, they found that the profile was created by none other than OkCupid Co-founder Chris Coyne.
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The idea here is to encourage people to interact with each nerve, to dating, and reach out, but initial messages are kept to a Twitter-length characters, with the idea being that this takes the pressure off and site a little more casual.
The topics and categories that you follow will show up on your profile, and the site will also be hosting a database site categories people can search through to find users with similar interest graphs. Building a profile on dating sites can be excruciating, and this is designed to make that process easier, as few people enjoy creating their own personal statements for dating websites.
The process is awkward to say the least.
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When I asked Mills if the team had plans to establish Facebook connect or allow users to pull in their other social profiles, he said that, interestingly, dating sites that implement Facebook Connect have seen a 50 percent drop in signups. Though Mills is open to potentially integrating with Spotify, or GoodReads — sites that would enable people to share personal information without porting their entire social profiles. Nerve is also hoping to leverage the community its created around its lifestyle and culture publication, hosting live events for people to mingle and hang out, to facilitate yet another opportunity for users to move their online identities into the real world.
Innovating in online dating is tricky, and Nerve seems to be off to a great start by giving people nerve more casual platform through which to interact and meet new people. Oh, and mobile apps are in the works. Readers interested in testing out the site dating get two free weeks on Nerve Dating by registering here. Rip Empson is a writer, explorer, eager learner and part-time rabble-rouser — whatever that means. Within the Whacky World Of Startups, Rip focused most of his attention on chronicling the rise of technology and ambush of innovation on health and education.
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