Online dating site Zoosk wanted more than broad awareness, it was after brand "fame. This let Zoosk place its audience at the heart of its marketing, give people the authority to choose their ads, and hold deeper conversations. The results were clear: staggering lifts in unaided awareness, consideration and preference. In short, fame. Zoosk hasn't run a TV ad since. Conducted research studies measuring the brand impact of its YouTube campaigns.

Boosted organic views on brand channel during HeartFriend campaign, with nonadvertising views reaching 6x the number of views in the same period in the previous year.

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Zoosk originally sought fame through TV ads, but inZoosk wanted to refresh their creative and look towards a more conversational platform. In DecemberZoosk launched HeartFriend, building on the idea of a woman having a conversation with her heart. The results were staggering, particularly for unaided awareness. Compared to the control group, exposure to the TrueView or standard zoosk ad led to:.

Zoosk TV Spot, 'Your Someone Is Here'

Later inZoosk put another ad out, titled MountainMan. Another InsightExpress study was set up, but this time, Zoosk wanted to find out not only if they generated unaided awareness, but also if their audiences knew Zoosk and recognized its advertising following exposure to their YouTube ads.

Compared to control groups established by propensity matching, respondents who had been exposed to the TrueView or standard in-stream ads showed:. In short, the YouTube ads this time not only brought fame, but also advertising awareness, consideration, intent, and preference.

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Zoosk to date has over videos on their YouTube channel, with a total of 24 million video views. Given the effectiveness of dating such as YouTube, Zoosk has not run TV advertising in the past 1. For instance, Zoosk deliberately points its audience to their YouTube videos rather than their sign-up page. The results are clear — lifts in unaided awareness, consideration and preference.

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Link Copied. Goals Build commercial awareness amongst year olds. HeartFriend campaign builds zoosk In DecemberZoosk launched HeartFriend, building on the idea of a woman commercial a conversation with her heart.

MountainMan campaign draws even greater awareness and preference Later inZoosk put another ad out, titled MountainMan. A bright future Zoosk to date has over videos on their YouTube channel, with a total of 24 million video views. Others are viewing Marketers who view this are also viewing. We're making content recommendations better for thousands of readers.

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