It is a modern take on Edmond Rostand 's play Cyrano de Bergeracwhich focuses on a dating agency that helps its customers win the hearts of the people they desire. Produced by Myung Films and distributed by Lotte Entertainment agency, the film was released on September 16,and ran for minutes. Kim signs on, and the Cyrano team — Byeong-hoon's one-time drama student Min-yeong Park Shin-hyeplus older Cheol-bin Park Chul-min and younger Jae-pil Jeon Ah-min — set to work, constructing elaborate scenarios in which Seon-ah is the unwitting target and feeding lines to Hyeon-gon through an earpiece.
The operation is a success, but Cyrano Agency needs more clients as its finances are perilous. Byeong-hoon is not keen on taking the case, as it turns out that Hee-joong is an ex-girlfriend of him.
Unwillingly he agrees, and agency initially go read more between Sang-yong and Hee-joong; but then Byeong-hoon's personal feelings start to get in the way of business. Kim Hyun-seok wrote the first draft of the script in his 20s while a student source his military service, eventually forgetting about it as cast career progressed.
In the s a production company bought the rights to the script but no movie was produced, and after the option expired, the rights reverted to Kim. After he wrote and directed Scout inKim returned to the Agency draft. He worked on the script for 2 years, cast almost everything in the first draft but the film's basic framework. Comparing the original draft to the final script, Kim said " What changed the most was that in my 20s I had a fantasy of love—like Cyrano believed if Dating lived well, then I could meet a beautiful woman.
But years later, when I began the movie, my idea of love changed. It's not that you trust someone and therefore fall in love, but that you trust someone because you love them. Originally titled "Agency," the first draft made no mention of "Cyrano de Bergerac. In agency director Bae Chang-ho mentioned to Kim the script's similarity to the playso Kim decided while dating the script in to overtly reference Cyrano de Bergerac—turning the characters into a theater troupe, and setting the lovers' flashbacks in France.
Kim candidly admitted that he cast the four main actors because their previous TV dramas had been popular, and he wanted to use the momentum from their recent successes. This low-budget romantic comedy cyrano the sleeper hit of cyrano, attracting more than 2. The film has likewise garnered positive reviews, with critics calling it "a breath of fresh air" The Korea Times dating, [ 13 ] [ 14 ] with "sharp, intelligent direction" and "well-developed characters" Korea JoongAng Daily.
He knows the difference between genuine witticism and crude slapstick that passes for 'comedy' in so many recent movies" and describes the film as "a deft, clever crowd-pleaser that is also a genuinely lovely motion picture, the kind of Korean cinema undeservingly ignored in the foreign market, and another winner from the redoubtable Kim Hyun-seok.
Kim won best screenplay at the Blue Dragon Film Awards. A digital album was released on September 7,which featured two songs recorded by agency movie's four stars, along with respective accompanying music videos. Cable channel tvN produced a spin-off television series titled Dating Agency: Cyrano in Contents move to sidebar hide.
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Plot [ dating ]. Cast [ edit ]. Production [ edit ]. Reception [ edit ]. Digital album [ edit ]. Spin-off [ edit ]. References [ edit ]. Box Office Mojo. Retrieved Korean Film Biz Zone. Korean Film Council. Film Business Asia. KBS Article source. Archived from the original on The Chosun Ilbo. The Korea Times. Korea JoongAng Daily.
Archived from the original on August 16, Archived from the original on January 26, KBS Global. Archived from the original on 22 April Archived from cast original on 6 April External links [ edit ]. Kim Hyun-seok. Edmond Rostand 's Cyrano de Bergerac. Cyrano de Bergerac Comte Antoine de Guiche. Categories : films romantic comedy films Films based on Cyrano de Bergerac play South Korean romantic comedy films Myung Films films s Korean-language films South Korean films remade in other languages s South Korean films. Promotional poster for Cyrano Agency.
Kim Sang-bum Kim Jae-bum. Kim Tae-seong. Lotte Entertainment. Korean name. Sirano; read article.