Tim Goodman is a designer based in Days York. Finding themselves single at the same time, these dating friends decided to embark on an experiment — date each other for 40 days. With one a hopeless romantic and one a commitment-phobe, 40 Days of Dating attracted over 10 million unique visitors, with the world waiting with baited-breath over what would happen between these two friends. The success has garnered a movie deal and blog beautifully executed book. Walsh talked to us about the ideas, the designs and the blog of one of the most talked about projects in recent years.
After 40 days went viral, we were approached by numerous editors and publishers who wanted us to write a book. We went sure if it made sense to make the blog into a book format unless there was significant new content.
Timothy Goodman
After everything, the number one question we received from fans was: What happened after Day 40? This was a real labor of love for us. One of the most rewarding and surprising aspects of the result of releasing the blog was that we connected to people and started a dialogue about love and relatinoships Ultimately, we knew that blind dating sites stories and issues were not unlike a lot of people's issues.
As creative people, we love the process of making something provocative that could potentially inspire and touch people. Naturally, as designers and art directors, it was important to us that 40 Days have an identity, however, it wasn't until the project was over that we designed the site, shot the videos, photographed our items, read more for lettering contributions, etc.
We wanted to approach the project with as much sincerity as possible. As designers, our first instinct was to create an elaborate oversized beautiful coffee table book with fancy printing techniques, tip ins, gilded edges, all the bells and whistles. However we quickly realized that would become an expensive and unaccessible book. The success of our project was in part due to the format and easy access and we wanted to translate that into book form.
We collaborated with over 80 designers and illustrators who created typographic pieces for the book for the chapter openings. We generally tend to work with hand drawn markers or ink to illustrate the work, and then scan the drawings and manipulate them digitally.
Questions for Jessica
Tim and I work together brilliantly on a creative level. On a personal dating, we ride this fine line between love and hate. We are best friends, but we also know how to piss each source off and make each other go crazy.
That has made the entire process of this project a huge roller coaster. We went from being best friends, to lovers, to creative partners, to business partners; and that was never our intention, it just happened. Connecting to people on an emotional level.
40 Days of Dating: what happened next?
We want to create more work like this in the future. Tim and I are currently undergoing a new robust personal project which will be out this summer. We worked with a super talented designer, Kevin Days, who helped our ideas and vision come to life. This book would not have been possible without him and we are so grateful for his involvement and patience with us throughout the process. Buy the book here. Join now for unlimited access. Daily design news, reviews, how-tos and more, as picked by the editors. The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in Sign in View Profile Sign out.
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Questions for Timothy
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